Have you hugged your hashtag today? On Thursday, we celebrate all things Social Media.

Thursday, June 30 is Social Media Day, but before you send last minute cyberchocolates and baskets of Farmville flowers to your betrothed tweeple, check out how Major League Baseball is commemorating the Mashable-created holiday:

Fans attending one of the nine scheduled games on Social Media Day can utilize the check-in feature within MLB.com At Bat 11 to win a free team-specific ‘checked-in’ t-shirt. All nine home ballparks (including Minute Maid) will have shirts to distribute to fans that check-in via At Bat 11 on iPhone, iPod touch or Android devices at the park.

Through At Bat 11, fans additionally will be able to view interactive ballpark maps, post and track messages on Twitter, get expanded video highlights and more.

Also, fans “liking” their favorite team’s official Facebook page (in your case, the Astros) on or before Thursday will be  able to enter into a special Social Media Day All-Star Sweepstakes to win a personalized 2011 All-Star Game jersey.

In addition, one grand prize winner will be drawn from all eligible entrants and receive four tickets to this year’s Midsummer Classic, to be played Tuesday, July 12 at Chase Field in Phoenix.

The 18 Clubs playing games on Social Media Day 2011 each will have a specially-designated All-Star Game-themed hashtag for fans to use in hashtag battles on Twitter. MLB.com will track the results throughout the day, providing regular updates from Club Twitter accounts and @MLB on which fan base is best representing its Club in the hashtag competition, and deliver an exclusive discount to the winning team’s online shop.

Each Club, as well as @MLB, will post a memorable photo on its official Web site and allow fans to submit their own personal captions, which automatically will be tweeted to their friends and followers. The best captions will be re-tweeted by the Club’s official Twitter account and one tweet will be posted by @MLB to its 1.3 million followers.


The Astros are one of many sponsors for the upcoming “Racing Humans” 5K run, where 10 percent of all regular registration fees will go to The Fallen Patriot Fund of the Mark Cuban Foundation.

The Racing Humans event is a 5K “mud run” on July 2, 2011 at the nationally ranked Three Palms Extreme Sports Park in Conroe, Texas.

The Fallen Patriot Fund was established to help families of U.S. military personnel who were killed or seriously injured during military operations in Iraq. Financial resources are vital to help the families of those armed forces members who have made an extreme or the ultimate sacrifice.

The Racing Humans event is an extreme sport mud run that is 5K in length with 10 different obstacles: Mud Mountain, Dumpster Dune, Tire Torture, the Pit of Despair, Hell Hills, Water Boarding, the Belly Crawl, High Step Over, Tarzan and the Alligator Alley pond swim.

Runners will be grouped and released in waves every half hour from 8 a.m. to 10 p.m. All Saturday there will be plenty of family friendly entertainment including food, live music and fireworks afterwards. Registration is $50. For more information, visit either the RacingHumans.com or FallenPatriotFund.org website, or email info@racinghumans.com. To make a donation to the Fallen Patriot Fund, visit FallenPatriotFund.org.

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