Minute Maid Park in 2012: cheaper tickets, cheaper beer, new outside food and beverage policy.
The day that Jim Crane officially became the owner of the Houston Astros, he hinted that several changes were on the way that would benefit fans in 2012.
This wasn’t just window dressing. Asked during the press conference in November if those changes included lowering ticket prices, Crane indicated that was indeed the area that he and President/CEO George Postolos would be focusing their attention on in the immediate future.
Turns out, Crane consulted with the staff on these issues even before he took over as the Astros’ owner. And now, less than three months before Opening Day, a comprehensive plan has been put in place.
Ticket prices for more 5,000 seats have been lowered, and more affordable beer prices will be offered throughout the ballpark. And for the first time since Minute Maid Park opened, fans will be permitted to bring in their own food and beverages.
“We feel this is the right thing to do,” Crane said. “It is a way for us to let our fans know how vital they are to our success, and to let them know we’ve been listening to them.”
From the get-go, Crane has been open-minded about fan ideas and suggestions. He has attended several meet and greets throughout January with season ticket holders, and many of the decisions made to lower prices and allow outside food and drink were made after hearing the feedback from the fans.
Here’s the skinny:
The Astros reduced the price of seats in the Field and Club levels and the Outfield Deck.
Seats in Field Box II (section 132, rows 11-40 and all of sections 133-134) are now priced at $29, down from $41 in 2011. The new Power Club (sections 233-236) in the Club Level offers tickets for $35 that includes a $15 credit for food, beverage and retail items. Those seats were $46 in 2011 with no food credit.
The Outfield Deck tickets are now $5 for adults and $1 for kids ages 3-14 . In 2011, adult tickets were $7. With this reduction, a family of four can attend a game for $12.
As a special thank you for their loyalty and commitment, the Astros will also issue five percent rebates to full-season and 27-game plan season ticket accounts in 2012 to those who have renewed their tickets by the Jan. 31 deadline. Those rebates will be distributed in the form of a gift card that can be used to purchase food, merchandise or individual game tickets at Minute Maid Park.
The Astros have expanded their $5 beer special to include every permanent concession stand and permanent bar at Minute Maid Park where domestic beer is sold. This beer in a 14-ounce cup will now be available at 35 locations throughout the ballpark.
Outside Food and Beverages:
Fans are now allowed to bring food and water into Minute Maid Park for games. Food must be transported in a small, clear (see-through) plastic bag, and water must be in a sealed, plastic bottle, being one liter or less in size. One bottle of water per person is allowed.
The Astros will also continue to offer several of the popular ticket specials that have been available in recent years:
Price Matters Days presented by H-E-B
This offer, which is available for every Monday through Thursday Astros game, includes one View Deck II ticket, one hot dog, a bag of H-E-B chips and one soda for $10, which represents a savings of over 50 percent. Also, for $10 more, fans can purchase a lower level seat in the Bullpen Boxes.
All You Can Eat
For $30, this deal includes a Mezzanine game ticket and unlimited hot dogs, popcorn, peanuts, nachos, soda and water and is available for every home game. Groups of 20 or more are eligible to purchase this package for $25.
Coca-Cola Value Zone
This offer, which is available for every Friday, Saturday and Sunday game, includes a Mezzanine ticket and Astros cap, as well as a hot dog and Coke product beverage for $20.
POWERADE Double Play Tuesdays
This offer, which is available every Tuesday, features two Outfield Deck tickets for $2. Additionally, fans can now also purchase two Field Box II tickets for $40, which is new in 2012.
9-Inning Lunch Break
This package is offered for weekday, 1:05 p.m. games and includes a Field Box ticket and $20 in Minute Maid Park food and beverage vouchers, which is a $61 value, for $45, a savings of $16 per ticket.
This offer is available for every Astros home game for select seats. Prices, which fluctuate based on demand, can represent up to 50% in savings per ticket.
Special Fundraising Pricing
Charities and community organizations can earn up to $10 per ticket by selling discounted Astros tickets.
Group Ticket Specials
With the Astros Group Ticket Program, groups of 20 or more can purchase discounted tickets. Group discounts can be as high as 50% per ticket, depending on the size of the group.