Root! Root! Root! Astros to launch 2012 campaign.
The Astros are ready to launch their 2012 marketing campaign, which focuses on a fresh enthusiasm shared by the new ownership group and encourages fans and the city of Houston to support the home team.
Titled Root! Root! Root! and based on the familiar, classic song “Take Me Out to the Ballgame,” the new campaign encompasses an excitement surrounding a brand new baseball season as well as the club’s celebration of the 50th anniversary of Major League Baseball in Houston.
The campaign will also launch simultaneously in Spanish entitled ¡DALE! ¡DALE! ¡DALE!
In the upcoming weeks, the Astros will roll out the new Root! Root! Root! campaign in a variety of ways, including print, through email campaigns and on billboards, radio, t-shirts, wallscapes, pole banners and columns.
Full illustrations and details will be posted tomorrow (Monday). Meanwhile, here are several writeups introducing the new campaign that reveal players that will be spotlighted in ads:
Stay tuned for more…