Not-so-undercover: Luhnow moonlights as gameday usher.
Jeff Luhnow’s foray into the world of ushering and ticket-scanning at Minute Maid Park wasn’t quite as dramatic as something you’d see on “Undercover Boss,” mainly because he wasn’t in disguise, and his nametag said, fittingly, “Jeff.”
There was no mistaking Luhnow as he greeted fans at the South Home Plate entrance when gates opened on Tuesday for the Astros-Cubs game. There was no recognizing him, either, apparently. Fans barely batted an eye as Luhnow scanned tickets and greeted fans with a friendly “enjoy the game.”
He fielded not a single question about who he’s selecting in the upcoming draft. No one asked him who’s starting the second game of the doubleheader in Denver on Monday. In fact, Luhnow was recognized exactly once, by a regular at Minute Maid Park who puts up the “K” signs in the outfield at just about every game.
Other than that, it was just another atypical day at the office for the general manager. Except now he has a new appreciation for the gameday employees who are on their feet for several hours every night, tending to fans to ensure the ballpark experience is an enjoyable one.
“It gave me a lot of empathy for our ushers and ticket takers,” Luhnow said. “It’s exhausting. And I only did it for two hours. They’re here all night.”
Luhnow is one of several members of the Astros’ senior management staff who are participating in a new program called “Share the Experience,” where high-level executives spend part of their day working around different elements of the gameday operation.
His debut as a ticket-scanner went smoothly, for the most part, with only one minor catastrophe. The barcodes for one cluster of five tickets printed out on a computer wouldn’t scan, so Luhnow had to manually punch in the numbers for each one.
“A high pressure situation,” Luhnow confirmed.